Medusa.js vs traditional e-commerce (Shopify Plus, Magento, Salesforce Commerce Cloud)

Medusa.js vs traditional e-commerce (Shopify Plus, Magento, Salesforce Commerce Cloud)
Alan HainingAlan Haining
February 12, 2025
5 min read

I’ve seen a lot of complex systems over the years and wondered a lot about what if it had been built differently, or thinking beyond the traditional.

I thought why not do a comparison between what a traditional e-commerce stack might be versus Medusa.js? I am going to try and keep this simple.

When comparing a traditional e-commerce system stack with Medusa.js, we need to consider architecture, scalability, flexibility, and development complexity.

1. Architecture and Tech Stack

When evaluating an e-commerce platform, understanding its architecture and technology stack is crucial. Each platform has a unique approach to scalability, flexibility, and customisation, which directly impacts performance, development effort, and hosting options. Below is a comparison of the core technologies behind some of the leading e-commerce solutions.

Medusa.js (Headless, Modular, API-First)

  • Node.js based uses PostgreSQL and Redis as core dependencies.
  • Fully headless , with a built-in REST API .
  • Modular architecture : Developers can extend functionalities with custom plugins or override core modules.
  • Can be deployed anywhere that supports Node.js (AWS, DigitalOcean, Vercel, Heroku, etc.).
  • Can also be deployed on Medusa Cloud , a newly available hosting platform tailored for Medusa.js.

Shopify Plus (SaaS, Hosted)

  • Proprietary SaaS platform with a monolithic architecture.
  • Liquid-based templating system with Storefront API (GraphQL) for headless implementations.
  • Hosted entirely by Shopify, with limited backend control .

Magento (Self-Hosted or Adobe Commerce Cloud)

  • PHP-based monolithic system , with an optional headless mode via Magento PWA Studio .
  • Uses MySQL as a database.
  • Can be self-hosted or cloud-hosted (AWS, DigitalOcean, etc.).
  • High server demands compared to Node.js solutions.

Salesforce Commerce Cloud (Enterprise SaaS)

  • Cloud-based SaaS/PaaS , running on Salesforce’s proprietary infrastructure .
  • Uses Apex, Java, and proprietary scripting for customization.
  • Available as a fully hosted service , offering some headless capabilities via SFCC APIs .

2. Headless & API Support

In modern e-commerce, headless architecture and API capabilities are essential for flexibility, scalability, and seamless integrations. A headless approach allows businesses to decouple the front-end from the back end, enabling custom storefronts, omnichannel experiences, and faster innovation.

Medusa.js

  • Native REST API (GraphQL available via a plugin).
  • Can integrate with any frontend ( Next.js, React, Vue, Svelte, mobile apps ).
  • Supports custom APIs via middleware.

Shopify Plus

  • Storefront API (GraphQL) for headless implementations.
  • Rate-limited API access (impacts scalability for high-volume stores).

Magento

  • Not built as an API-first system—API layers exist, but not as performant .
  • Supports GraphQL and REST but with complex configuration .

Salesforce Commerce Cloud

  • Headless via Commerce API (GraphQL and REST available).
  • API customisation is limited to Salesforce’s framework.

3. Deployment & Scalability

Efficient deployment and scalability are critical for ensuring a seamless shopping experience, especially as businesses grow. Some platforms offer fully managed hosting with automatic scaling, while others provide greater control over infrastructure, allowing for custom optimisations. Let’s compare.

Medusa.js

  • Can be hosted anywhere that supports Node.js (AWS, DigitalOcean, Vercel, Heroku, Fly.io, etc.).
  • Scales horizontally with serverless functions or Kubernetes .
  • No vendor lock-in: full control over the infrastructure .

Shopify Plus

  • Auto-scalable due to Shopify’s SaaS infrastructure .
  • Limited backend access restricts advanced optimisations.

Magento

  • Requires high-resource servers due to P HP and MySQL overhead .
  • Performance optimisation relies heavily on caching (Varnish, Redis).

Salesforce Commerce Cloud

  • Scales automatically within Salesforce’s cloud environment.
  • Enterprise-grade, expensive infrastructure.

4. Customisation and Flexibility

The ability to customise an e-commerce platform determines how well it can adapt to unique business needs. While some platforms offer full control over code and infrastructure, others rely on pre-defined tools and ecosystems, limiting flexibility. Let’s compare.

Medusa.js

  • Open-source, fully customisable backend.
  • Developers can extend services, override core logic , and add plugins .
  • No vendor lock-in - full control over hosting and data.

Shopify Plus

  • Limited backend control - customisation relies on Shopify Functions and Apps .
  • No direct database access - must use Shopify’s API for everything.

Magento

  • Highly customisable via Magento modules and extensions .
  • Development complexity - requires deep Magento expertise .

Saleforce Commerce Cloud

  • Customisation is possible but locked into Salesforce’s ecosystem .
  • Requires Salesforce-certified developers for most modifications.

5. Cost and Licensing

Cost and licensing models vary significantly across e-commerce platforms, influencing long-term expenses and operational flexibility. While some solutions are open-source and free to use, others require subscription fees or revenue-based pricing. Let’s compare.

Medusa.js

  • Free & Open Source - no licensing fees.
  • Lower TCO (Total Cost of Ownership) but requires custom development .
  • Hosting costs depend on the provider and traffic scale.

Shopify Plus

  • Starts at $2,000/month , with additional fees for transactions, apps, and API usage .

Magento

  • Magento Open Source is free , but Adobe Commerce Cloud costs $20K+ per year .
  • High server and developer costs .

Salesforce Commerce Cloud

  • Enterprise pricing—often $100K+/year , based on revenue.
  • High implementation and maintenance costs .

My final thoughts:

  • Choose Medusa.js if you need a highly flexible, open-source headless solution with full control over infrastructure and no vendor lock-in .
  • Choose Shopify Plus if you want a managed SaaS platform with rapid deployment but are fine with API limits.
  • Choose Magento if you need a legacy self-hosted system with extensive plugin support but can handle high maintenance costs .
  • Choose Salesforce Commerce Cloud for enterprise-grade solutions with built-in AI and CRM integration , but expect high costs and complexity .

I hope the information provided gives both insight and value.

Would you like a tailored consultation on how Agilo can support your business with Medusa.js?

Let’s talk.

Alan Haining

Alan Haining
Business Developer

Expert in driving growth, delivering seamless integrations, and advising on best-practice e-commerce solutions. Skilled at building strong client relationships across industries to stay ahead of the competition.